Europe

Greg Mucha

“I don’t just open doors – I redesign the hallway. Strategy is only powerful when it’s bold, human, and measurable.”

As part of the ENS Network of Negotiation Strategists, Greg helps clients strengthen their negotiation capability and strategic influence to achieve outcomes that are both commercially sound and purpose driven.

A strategic executive and business development catalyst, Greg applies the psychology of negotiation and influence to every challenge. He thrives on navigating complexity, shaping transformative partnerships, and aligning commercial success with long-term impact. His calm, curious approach enables constructive dialogue and measurable results, hallmarks of effective negotiation.

Experience

Greg has led commercial transformation across packaging (Ball Packaging, Trivium Packaging) and consumer goods (Electrolux, Hotpoint, Indesit, Hoover, Candy). He has built high-performing teams, launched new categories, and negotiated strategic partnerships across European markets.

Recognised for influencing at senior levels, Greg combines strategic foresight with operational precision to deliver results through collaboration, trust, and alignment.

Specialist Focus

Greg specialises in business development across complex, multi-country environments, with a focus on sustainability, circular economy models, and systemic change.
He provides fractional executive leadership and strategic advisory support, helping organisations identify hidden value, refine their narrative, and build influence with key decision-makers.
His creative flair for branding and visual storytelling enhances executive communication and the power to persuade.

Qualifications

Greg brings international experience, strategic insight, and a deep understanding of how people think, decide, and align.
His expertise spans negotiation strategy, stakeholder engagement, and organisational influence.

MBA in International Business, Robert Kennedy College, Zurich, Switzerland (2023)

Master’s degree in Management and Marketing, Poland (2003)

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