Joost van Grol

“Unlock hidden needs and insights by harnessing the power of asking the right questions.” 

Joost is passionate about Sales Excellence and empowering others to improve. He views learning and development as essential to achieving Sales Excellence, and with his practical approach, enthusiasm, and sense of humor, he promotes growth and enhances negotiating skills.

Experience

With more than 15 years of experience in sales and commercial excellence at prominent companies like AkzoNobel, Diversey, and Trivium Packaging, Joost brings a wealth of knowledge and expertise to the table. His background also includes over 10 years of experience as a sales trainer, where he has successfully developed and delivered training programs that enhance negotiation skills, drive sales performance, and improve commercial strategies.

Specialist Focus

As an ENS Consultant, he emphasizes the importance of thorough preparation and teamwork. He firmly believes that asking the right questions is crucial for uncovering hidden needs, promoting effective communication, and testing assumptions.