Tony Moore

“Everything is Negotiable”

Tony leads PwC’s Academy in Singapore and is one of PwC’s leading workshop facilitators. He has designed and facilitated workshops successfully in Singapore, Malaysia, Hong Kong, China, Korea, Japan, Vietnam, Indonesia, India, Sri Lanka, Thailand, France, USA, South Africa, Azerbaijan, Dubai, United Kingdom, Australia and New Zealand.

He has conducted training for over 18,000 participants in finance, negotiations and communications skills training over the past 20 years of which more than 200 workshops related to negotiations & influencing skills. For close to 4 decades he has been devising negotiation strategies for complex situations. Tony has over two decades of experience advising clients on their negotiations training strategy across a broad range of industries.



Tony qualified as a Chartered Accountant and immediately moved to Bahrain where he was based for 7 years. He moved to Price Waterhouse in Singapore in 1989 and for the last 20 years he has been a Director with PwC’s Academy in Singapore. He has spent his entire career working in the professional services and banking sectors.


Specialist Focus

Tony believes in participants and companies achieving better outcomes than they considered possible by the practical implementation of the ENS negotiation & influencing model.



Master’s Degree in Training and Development, University of Sheffield, UK

Fellow of the Institute of Chartered Accountants in England and Wales, FCA

Bachelor’s Degree in Economics and Accounting, University of Hull, UK

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